Opened: 1995, to celebrate Swarovski’s 100th anniversary.
Concept: Designed by Austrian multimedia artist André Heller, it is a mix of art, design, and fantasy.
The Giant (Der Riese): The museum’s iconic entrance is a grass-covered giant’s head with crystal eyes and a waterfall from its mouth.
The Chambers of Wonder: Inside are themed rooms created by famous artists and designers, showcasing spectacular crystal art installations, light effects, and immersive experiences.
Crystal Dome: A highlight with 595 mirrors creating endless reflections.
Garden & Outdoor Art: Includes sculptures, a Crystal Cloud made of 800,000 hand-mounted crystals, and a mirror pool.
Family-Friendly: Features a play tower, maze, and special exhibits for kids.
Shopping: Home to the largest Swarovski store in the world.
Events: Hosts exhibitions, concerts, and seasonal shows throughout the year.
It’s not just a museum, but a fantasy world of crystals, combining nature, art, and architecture into a magical experience.
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